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DIY Nail Care Is Outperforming the Professional Segment: Kline

The at-home nail polishes category grew another 3.3% in 2021 on top of the 21% surge seen in 2020, according to Kline’s Cosmetics & Toiletries USA report.

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By: Lianna Albrizio

Associate Editor

While the US professional nail care market posted an 8.3% gain in 2021 at almost $700 million, market levels continue to be only three-quarters of the value in 2019, market intelligence firm Kline reports.   By contrast, in 2021, the at-home nail polishes category was 26% larger compared to 2019. This is also in divergence from other segments of the professional beauty market; US salon hair care rebounded to 10% above 2019 levels, while US professional skin care surged to more than 20%. ...

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